{"id":24950,"date":"2025-04-07T12:01:55","date_gmt":"2025-04-07T16:01:55","guid":{"rendered":"https:\/\/evol.wp.vortexdev.com\/?p=24950"},"modified":"2025-04-15T11:08:19","modified_gmt":"2025-04-15T15:08:19","slug":"les-decarbones-decarbonizing-real-life","status":"publish","type":"post","link":"https:\/\/evol.wp.vortexdev.com\/en\/blog\/les-decarbones-decarbonizing-real-life\/","title":{"rendered":"Les D\u00e9carbon\u00e9s: decarbonizing real life"},"content":{"rendered":"
If we had to describe entrepreneur Marie-H\u00e9l\u00e8ne Dubeau with just one word, we would say\u2026 that\u2019s impossible! Because visionary, engaged, determined, bold and innovative are just a few of her qualities.<\/p>
Let us show you why.<\/p>
<\/div>
Her journey<\/h2>
From a very young age, Marie-H\u00e9l\u00e8ne had already decided to forge her own path and achieve her goals. What she needed was an occupation that would feed both her creative side and her logical side.<\/p>
Marie-H\u00e9l\u00e8ne settled on a career in marketing. After obtaining her CEGEP diploma, she rounded out her education with a bachelor\u2019s degree in communications.<\/p>
Armed with her academic qualifications and dogged determination, Marie-H\u00e9l\u00e8ne interned at a radio station and was soon offered a management position for the major network and its teams.<\/p>
<\/div>
Her evolution<\/h2>
She learned an enormous amount during this 15-year adventure. By her own admission, she learned some of her lessons by making mistakes.<\/p>
<\/div>
\u201cIn life, there are no mistakes, only lessons.\u201d
<\/strong>– Marie-H\u00e9l\u00e8ne Dubeau<\/h5>
<\/div>
Of course, when you achieve this level of responsibility when you are so young and inexperienced, mistakes will happen. But Marie-H\u00e9l\u00e8ne chose to take advantage of them to learn, understand, grow and gain experience.<\/p>
She was able to draw on her experience in her next job at a major Quebec media outlet. Wearing several hats, Marie-H\u00e9l\u00e8ne was responsible for media creativity, production, marketing, convergence and more. She was also in charge of a budget of several million dollars, the company\u2019s employees, its premises and other specifics of the business.<\/p>
The job, which she held for nine years, was decisive in Marie-H\u00e9l\u00e8ne\u2019s life, because it made her realize that juggling duties and responsibilities gave her a deep sense of contentment and accomplishment. Marie-H\u00e9l\u00e8ne was in her happy place, nourished both creatively and administratively.<\/p>
By that time, Marie-H\u00e9l\u00e8ne had evolved from the manager she was at the start of her career. Solid, deeply rooted in her role and content with her responsibilities, she realized that her greatest happiness was found in being part of an engaged team that enjoys their work.<\/p>
This realization guided many of the professional choices that would follow.<\/p>
<\/div>
\u201cI want life to be fun. It\u2019s important to find enjoyment. I think we\u2019re at our best when we\u2019re part of a team; I need to work toward a shared objective [\u2026] I think it\u2019s super important to find this sort of team spirit and pleasure in what I do.\u201d<\/strong> <\/strong>– Marie-H\u00e9l\u00e8ne Dubeau<\/h5>
<\/div>
<\/div><\/figure>
<\/div>
A new challenge<\/h2>
After years of dedication to that business, Marie-H\u00e9l\u00e8ne wanted to channel her expertise to launch her own marketing firm. Supported by an extensive network, in 2017, Marie-H\u00e9l\u00e8ne launched Lazuli Marketing Conseil.<\/p>
This collaborative brand communication agency, which offers services in planning, strategy, content creation and project and production management, quickly carved out a leading place in its sector of activity. Plus, the business is currently going through a period of strong growth.<\/p>
Marie-H\u00e9l\u00e8ne had found fulfillment in her business and responsibilities, and everything seemed to be going well, in the best of all possible worlds. But was this world truly the \u201cbest\u201d? For Marie-H\u00e9l\u00e8ne, who grew up in a family that was environmentally aware, it was clear that businesses and individuals could do better for the environment.<\/p>
Logical by nature, Marie-H\u00e9l\u00e8ne was increasingly irritated that she didn\u2019t really know whether her day-to-day efforts for the environment were truly paying off. She wanted to become more informed on the subject, and she realized that the information out there was often unclear, inconsistent, incomplete or ill-suited to the realities of daily life.<\/p>
For Marie-H\u00e9l\u00e8ne, a communication specialist, this situation could not go on. If the information wasn\u2019t clear, we should make it accessible, relevant, and realistic for as many people as possible. And, while we\u2019re at it, why not make it fun?<\/p>
That\u2019s when Marie-H\u00e9l\u00e8ne came up with and launched Les D\u00e9carbon\u00e9s.<\/p>
<\/div>
Les D\u00e9carbon\u00e9s<\/h2>
Les D\u00e9carbon\u00e9s is an information platform that features real ideas for decarbonizing real life. Illuminating articles, entertaining videos and concrete tools are shared regularly to make as many people as possible want to do their part.<\/p>
And, speaking of doing their part, the goal of Les D\u00e9carbon\u00e9s is to get every Quebecer to increase their daily sustainability efforts.<\/p>
Originally with a web and print media presence, then moving to television, Les D\u00e9carbon\u00e9s is for Quebecers who want to take action, but who don\u2019t know where to start.<\/p>
Whether they live in major urban centres, the suburbs or rural areas, they want to do their part and feel the concrete benefits in their daily lives.<\/p>
For Marie-H\u00e9l\u00e8ne, the pleasure and personal satisfaction generated by adopting new environmentally responsible habits are key advantages.<\/p>
<\/div>
\u201cDoing more has to be fun! You need to get personal satisfaction from using sorting bins and from knowing that you did what had to be done.\u201d<\/strong> <\/strong>– Marie-H\u00e9l\u00e8ne Dubeau<\/h5>
<\/div>
<\/div>
Les D\u00e9carbon\u00e9s \u00d7 Le Devoir<\/h2>
Every Saturday, in the Plaisirs<\/em> section, Les D\u00e9carbon\u00e9s shares informative, inspiring articles that show the real benefits of environmental efforts on the wallet, health and quality of life.<\/p>
Ideas for reducing your carbon footprint at home, inspiration for economical, healthy eating with no waste: it offers a multitude of inspiring tools for taking action and aiming higher for people who want to maximize their sustainability efforts.<\/p>
But Les D\u00e9carbon\u00e9s never lecture, far from it! The goal is for people to find their own answers and make the choices that are right for them. Everyone has their own reality, and every reality comes with different, equally legitimate choices.<\/p>
One of the platform\u2019s many projects is a TV series to be broadcast this fall. As part of a friendly competition, participants will tackle challenges in which the most creative eco-friendly efforts lead to victory. The show\u2019s 10 episodes will end with the award of a $50,000 grand prize.<\/p>
![\"Marie-H\u00e9l\u00e8ne](\"https:\/\/evol.wp.vortexdev.com\/wp-content\/uploads\/2025\/04\/Les-Deecarbonees_Marie-HeeleEne-Dubeau-1024x575.png\")
<\/figure><\/div>