{"id":21678,"date":"2024-07-24T08:00:00","date_gmt":"2024-07-24T12:00:00","guid":{"rendered":"https:\/\/evol.wp.vortexdev.com\/?p=21678"},"modified":"2024-07-31T15:52:29","modified_gmt":"2024-07-31T19:52:29","slug":"vg-gourmet-vegetarian-foods-inc","status":"publish","type":"post","link":"https:\/\/evol.wp.vortexdev.com\/en\/blog\/vg-gourmet-vegetarian-foods-inc\/","title":{"rendered":"VG Gourmet Vegetarian Foods Inc.: Entrepreneurship that tastes great!"},"content":{"rendered":"

Have you ever noticed the benefits of a meandering discussion with happy people? That\u2019s what we experienced when we talked to Emmanuel Castiel and Chantal Bekhor about their company VG Gourmet Vegetarian Foods Inc. Pure delight!\u00a0Let yourself be transported into this business\u2019s delicious world.<\/em><\/strong><\/p>

Their journey<\/strong><\/h5>

Chantal Bekhor was a fifth-grade teacher of math, science, and English. Emmanuel had been working as a lawyer for a few years when he realized that what really appealed to him was business. So, he rolled up his sleeves and went back to school for an MBA. With his new degree in hand, Emmanuel worked primarily in marketing and then in sales for several companies.<\/p>

The couple gained experience, each working hard. Things were almost perfect. Almost. The two lovebirds consider themselves dedicated, committed, and motivated. As a result, work took up much of their lives and, one day, they realized that time was marching on. And it was taking with it opportunities to be with the ones they love. Things were almost perfect, but they were missing one little thing: quality time, spent together.<\/p>

<\/div>
\u201cWe always said it would be great to do something together one day,\u201d Chantal says. \u201cWe\u2019re going to start a business together.\u201d<\/strong><\/strong><\/h6>
<\/div>

All that was missing to get the ball rolling was an idea. A WHAT?<\/p>

No problem. The couple knew that one day, an epiphany would come.<\/p>

\u2026 and then, one day\u2026<\/strong><\/h5>

Chantal has been a vegetarian since she was a little girl. After visiting a farm when she was young, she said she no longer wanted to eat meat. Decades later, she still respects the pact she made with her younger self, but she never felt she should compromise on great food. Because what she loves to do most is to cook. She prepared delicious vegan meals, concocting the recipes herself.<\/p>

One evening, while the couple was savouring a delicious veggie burger, created and prepared by Chantal, the idea bubbled up naturally. The burgers were so delicious! So much better than the products on the market. Chantal and Emmanuel had tried every burger available, and none had lived up to their expectations. They had spotted a need! The brilliant idea would get them closer to their goal of working together.<\/p>

<\/div>
\"\"<\/figure>
Making it happen<\/strong><\/h5>

Chantal started by making vegetarian burgers in her kitchen at home. She made them for family, friends, friends of friends, and as time passed, demand grew. That was when the couple realized that it was a good business idea and that the time had come to seriously consider it.<\/p>

The budding entrepreneurs had an important advantage: they worked well together. Plus, their strengths were complementary. Chantal is a goldmine of information about cooking and more, and a creative genius for recipes, whereas Emmanuel is in his element with sales and representation.<\/p>

They embarked on the adventure. Not wanting to invest in equipment and set up a commercial kitchen, the couple turned to a subcontractor to launch their operations. It had the necessary infrastructure, equipment, and skilled employees for larger-scale production and the advantage of having already produced burgers.<\/p>

This arrangement worked for a year, but Emmanuel and Chantal soon realized that their production needs outstripped the subcontractors\u2019 ability to meet demand.<\/p>

The couple thought they had a good idea when they launched the venture, but they quickly understood that it was much more than a good idea: it was the project that would change their lives.<\/p>

The next steps unfolded quickly: renting space, purchasing equipment, handling administration, and more, leading to the creation of VG Gourmet Vegetarian Foods Inc. in 2015.<\/p>

There are many aspects to a business, and it is a mistake to believe that one person can be effective at all of them. In their case, the cooking, recipes, marketing, and sales were completely in hand. But the couple had less experience with operations.<\/p>

But sometimes life gives you just what you need, and having started out with a subcontractor gave them a mountain of knowledge that sharpened their operational skills.<\/p>

The entrepreneurs also had the good fortune to have an excellent distributor in Qu\u00e9bec as part of their business network. Very soon, their vegan beetballs could be found in over 250 stores in Qu\u00e9bec and Canada.<\/p>

In four years, their space had become too small, and the couple moved their facilities to a larger space in Saint-Laurent where VG Vegetarian Gourmet Foods has been operating for three years.<\/p>

When we asked them about their greatest challenge, the answer was, \u201cfiguring out how to make our line of products stand out from the crowd of vegan brands. [\u2026] We kept hearing \u201cOkay, another veggie burger, another brand of veggie products: they\u2019re all the same.\u201d<\/p>

\u201cOurs isn\u2019t the same; it\u2019s completely different: we have something unique to offer!\u201d says Emmanuel.<\/p>

<\/div>
\"\"<\/figure><\/div>\n\n
\"\"<\/figure><\/div><\/div>
What\u2019s that difference?<\/strong><\/h5>

Their product is different from other brands that, for the most part, try to mimic the taste of meat. VG Vegetarian Gourmet Foods wants their burgers to taste like vegetables. Plus, the beetballs are produced exclusively from fresh food, be it herbs, vegetables, or beans, with nothing adulterated, dried, or frozen.<\/p>

<\/div>
\u201cEven though we\u2019ve been at this for eight years, my greatest source of pride is seeing a customer taste them for the first time, and their faces say, \u201cWow, that\u2019s surprising!\u201d That\u2019s what makes me truly proud,\u201d says Chantal Bekhor.<\/strong><\/h6>
\u201cIn the same vein, it\u2019s being able to tell people who want to eat vegetarian, or, at least, who want to eat less meat, that they don\u2019t have to compromise and settle for poor quality products,\u201d says Emmanuel.<\/strong><\/h6>
<\/div>

The company\u2019s products include a wide range of burgers and prepared vegan meals, available in the frozen food section of most Qu\u00e9bec grocery stores. Every day, they are getting a bit closer to their goal of helping Quebecers eat healthily and sustainably.<\/p>

Wind in their sails<\/strong><\/h5>

Chantal and Emmanuel have several projects on the drawing board. A new veggie-ball recipe is coming soon, and partnerships with food distributors are being negotiated, to offer just two examples. The future is looking bright!<\/p>

And speaking of the future, Chantal and Emmanuel have made sure their company is doing business sustainably. Their packaging is made from recycled materials and is fully recyclable. Food waste is composted. Their raw materials, such as vegetables, herbs, and other items, come from Qu\u00e9bec and, if that\u2019s not possible, from Canada. Almost all the company\u2019s managers are women and, of the 19 employees, 90% are recent immigrants. Not to mention that it is a vegan business.<\/p>

Do these sustainability efforts seem simple? Within reach?<\/p>

That\u2019s because they are. Taking the road of sustainable development is entirely possible, and desirable, for any company, in any sector. The practices adopted by VG Gourmet Vegetarian Foods meet several of the UN\u2019s Sustainable Development Goals, such as goal No. 3 \u2014 Good health and well-being, goal No. 8 \u2014 Decent work and economic growth, and goal No. 12 \u2014 Responsible consumption and production.<\/p>

If these entrepreneurs had just one piece of advice for someone wanting to start a business, it would be this: \u201cBelieve in yourself and find your passion. Because if you don\u2019t follow your passion and you don\u2019t believe in yourself, what you are doing?\u201d says Chantal, her eyes shining.<\/p>

What else is there to say?<\/p>

<\/p>

\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022<\/h4>
<\/div>

Emmanuel and Chantal developed a great partnership with our regional director for Montr\u00e9al, Sylvie Gasana<\/a>. The trust they have built has enabled the business to delve even further into opportunities for innovation and development.<\/p>

Thanks to the engagement of invaluable partners: \u00c9conomie Qu\u00e9bec, through its agent Investissement Qu\u00e9bec, the Government of Canada, National Bank, the Business Development Bank of Canada (BDC), the Fonds de solidarit\u00e9 FTQ, and Fondaction, Evol has a large envelope to support, through conventional loans, businesses with inclusive, diversified ownership that generate positive social and environmental impacts in line with the UN\u2019s sustainable development goals (SDG).<\/em><\/p>

\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022<\/h4>
To find out more about VG Gourmet Vegetarian Foods Inc.<\/h5>
vggourmet.com<\/a><\/div><\/div>

<\/p>","protected":false},"excerpt":{"rendered":"

Have you ever noticed the benefits of a meandering discussion with happy people? That\u2019s what we experienced when we talked to Emmanuel Castiel and Chantal Bekhor about their company VG Gourmet Vegetarian Foods Inc. Pure delight!\u00a0Let yourself be transported into this business\u2019s delicious world. Their journey Chantal Bekhor was a fifth-grade teacher of math, science, … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":20505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"16880,19017,15826,20445,18507,16887","_relevanssi_noindex_reason":"","footnotes":""},"categories":[928],"tags":[1007,1289],"point-of-interest-category":[],"class_list":["post-21678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurs-profile","tag-growth","tag-montreal-2"],"acf":[],"yoast_head":"\nVG Gourmet 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