{"id":18507,"date":"2024-01-11T14:56:30","date_gmt":"2024-01-11T19:56:30","guid":{"rendered":"https:\/\/evol.wp.vortexdev.com\/?p=18507"},"modified":"2024-04-17T15:06:38","modified_gmt":"2024-04-17T19:06:38","slug":"floem-an-entrepreneurial-journey-with-boreal-roots","status":"publish","type":"post","link":"https:\/\/evol.wp.vortexdev.com\/en\/blog\/floem-an-entrepreneurial-journey-with-boreal-roots\/","title":{"rendered":"Flo\u00e8m: an entrepreneurial journey with boreal roots"},"content":{"rendered":"

Flo\u00e8m, reminiscent of poem, is the name of a unique, young Quebec business. While the business is based in Montreal, its soul came into being in the boreal forest, and its mission bloomed as naturally as a flower: to bring the richness of Quebec\u2019s boreal forest to the world. This is the portrait of an entrepreneurial adventure with a unique flavour.<\/em><\/p>

The story of Flo\u00e8m, a business that specializes in herbal teas and northern aromas, started as a modern-day fairytale. Co-founder Roxane, at the time a CEGEP student, was recovering from a serious concussion after a snowboarding accident. On a trip to Rimouski to visit the family of her boyfriend (and co-founder), she stumbled upon Labrador tea. She remembered that her brother had come across some in the remote regions of the north.<\/p>

It was a eureka moment, an epiphany. She had never considered starting a business, but she immediately knew she would market this plant, which held so much promise, but which was still unfamiliar to Quebecers.<\/p>

<\/div>
\"Une<\/figure>

A business is born<\/h2>

In the car on the way home to Montreal, the couple picked a name and knew they had started down the path of entrepreneurship. One week later, they registered the name, and a first order of $2000 was placed.<\/p>

Picture them canoeing along lakes and rivers, accompanied by their two cats, in search of the precious plant. Modest beginnings, but with an advanced system D (from syst\u00e8me D<\/em>, a French term for resourcefulness) and an iron will.<\/p>

Other ideas soon germinated. But the road was winding, and there were plenty of challenges along the way, particularly with packaging. For quality and design, they used good old trial and error, with lukewarm results.<\/p>

But everything was about to change.<\/p>

A key event<\/h2>

In 2021, an appearance on the show Les Dragons<\/em> was a turning point. The entrepreneurs had a revelation: the business needed a stronger identity more in line with their mission. A new name (the first was PilKi), new branding, and new packaging followed. The effect was immediate: Flo\u00e8m was positioned as a dynamic, modern business rooted in nature.<\/p>

These roots are vital for Roxane and Fr\u00e9d\u00e9ric, who are as passionate about the outdoors as they are about the need to work from a perspective of sustainable development.<\/p>

<\/div>
\"Une<\/figure><\/div>\n\n
\"De<\/figure><\/div><\/div>

Sustainable development<\/h2>

Every gesture, no matter how small, is seen through the lens of sustainable development. \u201cWe never bought protective paper for shipping,\u201d Roxane says proudly. \u201cFrom the start of our activities, I went around to my neighbours in the industrial park to collect unused paper we could repurpose.\u201d<\/p>

Environmental responsibility is not just a marketing pitch, but rather a philosophy integrated at each step in their process. From the sustainable harvesting of plants in Quebec forests to thinking about the circular economy, Flo\u00e8m strives to minimize its environmental impact. Its innovative use of by-products, such as aronia pulp, is testament to this approach.<\/p>

Growth<\/h2>

Today, Flo\u00e8m has diversified and grown beyond Quebec\u2019s borders. With a line of seven herbal tea blends and new projects in the circular economy, the company is looking to expand into health food supermarkets and beyond.<\/p>

The business is already making sales elsewhere in Canada, the U.S., France, and Switzerland. \u201cEurope has a more developed herbal tea market than here. And there is a great deal of interest in exotic flavours. Some Michelin star restaurants use our aromatics,\u201d the young entrepreneur says. She will soon be training as a tea sommelier to expand her expertise and innovate in creating her products.<\/p>

Drawing on her personal experience, Roxane offers invaluable advice to young entrepreneurs: find a balance between thought and action. Don\u2019t wait for perfection to launch a project, but don\u2019t rush ahead eyes closed either. As with a fine herbal tea, balance is key.<\/p>

Flo\u00e8m is looking to the future with optimism, despite economic uncertainty. With plans for geographic expansion and product diversification, the business is positioning itself as a key player in high-quality teas and herbal teas, rooted in the values of sustainable development and entrepreneurial creativity. It offers a meaningful example of what it is to be an entrepreneur in the 21st century.<\/p>

<\/p>

\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022<\/h4>
<\/div>

Thanks to the engagement of invaluable partners: \u00c9conomie Qu\u00e9bec, through its agent Investissement Qu\u00e9bec, the Government of Canada, National Bank, the Business Development Bank of Canada (BDC), the Fonds de solidarit\u00e9 FTQ, and Fondaction, Evol has a large envelope to support, through conventional loans, businesses with inclusive, diversified ownership that generate positive social and environmental impacts in line with the UN\u2019s sustainable development goals (SDG).<\/em><\/p>

\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022<\/h4>
To discover their products<\/h5>
Floem.ca<\/a><\/div><\/div>

<\/p>","protected":false},"excerpt":{"rendered":"

Flo\u00e8m, reminiscent of poem, is the name of a unique, young Quebec business. While the business is based in Montreal, its soul came into being in the boreal forest, and its mission bloomed as naturally as a flower: to bring the richness of Quebec\u2019s boreal forest to the world. 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