{"id":17623,"date":"2023-10-12T12:08:16","date_gmt":"2023-10-12T16:08:16","guid":{"rendered":"https:\/\/evol.wp.vortexdev.com\/?p=17623"},"modified":"2024-04-17T15:07:43","modified_gmt":"2024-04-17T19:07:43","slug":"cafe-le-torrefacteur-listening-to-clients-and-the-team","status":"publish","type":"post","link":"https:\/\/evol.wp.vortexdev.com\/en\/blog\/cafe-le-torrefacteur-listening-to-clients-and-the-team\/","title":{"rendered":"Caf\u00e9 le Torr\u00e9facteur: listening to clients and the team"},"content":{"rendered":"

When you walk through the door of Caf\u00e9 le Torr\u00e9facteur in L\u00e9vis, after you have breathed in the incredible aroma of coffee, what you notice next is the smiles. The smiles of clients, of course, but also of the team behind the counter. You can feel their enjoyment in being there, both from owner Nancy Labb\u00e9 and her young team.<\/em><\/p>

\u201cI\u2019m still pinching myself,\u201d Nancy Labb\u00e9 says. \u201cI can\u2019t believe that my job is to make coffee and make people happy. I used to have a management office job, but now I get up every morning and get to introduce people to incredible coffee. It\u2019s unbelievable!\u201d<\/p>

Roasting coffee came into Nancy\u2019s life early one morning when she was shopping for a new coffee maker online. \u201cI was looking to replace my coffee maker that had stopped working, and I happened to come across a machine for roasting coffee at home. I bought it on a whim! It was in the middle of the pandemic, and while everyone else was baking bread, I thought it would be fun to make coffee!\u201d<\/p>

A source of entertainment quickly became a passion. \u201cI discovered a whole new world!\u201d she says. \u201cThat\u2019s all I did: roast, smell, and taste. I would watch videos online, and I would try things. In just three days, I had emptied three one-kilo bags of coffee! So, I contacted the coffee supplier, and we got to talking.\u201d<\/p>

\u201cI learned a lot about the quality of the coffee bean, the taste variety, and production. It is as wide and wonderful a world as that of wine! I like to say coffee is breakfast wine.\u201d<\/h5>
<\/div>

Her kitchen was soon turned into a coffee roasting zone. Friends and families got to taste her efforts. And everyone wanted more.<\/p>

Nancy decided to pursue it.<\/p>

<\/div>
\"Photo<\/figure><\/div>\n\n
\"Photo<\/figure><\/div><\/div>
<\/div>

Torr\u00e9facteur comes into being<\/h2>

\u201cIn June 2020, I registered my business and designed a transactional website to take orders. From the outset of my research, I was clear that I wanted to work only with producers who offer an equitable, organic, and environmentally responsible bean. That is where you get the best quality and taste. By working with small producers and micro batches, taste stability is preserved, and I can be sure I am offering my wonderful clients exactly the same product they love, every time.\u201d<\/p>

Demand soon outgrew Nancy\u2019s kitchen.<\/p>

She moved into a new space for roasting. And she decided to sign up for online training in marketing, time management, online stores, and more.<\/p>

\u201cI learned a lot, which helped me position my offer on the market, identify my target clientele, and ramp up sales.\u201d<\/p>

Gradually, word spread, and people were stopping by her roasting workshop to get coffee on site. To respond, Nancy added a store space. Then clients started asking to sample the coffee on site and buy coffee to go.<\/p>

\u201cAt that point, the space next to mine opened up, and I saw the opportunity to set up a business to serve my coffee and share my passion with people. I had loyal clients who made me believe it was possible.\u201d<\/h5>
<\/div>
<\/div>
\"Photo<\/figure><\/div>\n\n
\"Nancy<\/figure><\/div><\/div>
<\/div>

Team management<\/h2>

Caf\u00e9 Le Torr\u00e9facteur opened on June 4, 2022. Nancy took on a team of young students for her first summer of operations. At the time, she also hired two employees with reduced mobility. \u201cPeople are central to my priorities, and I believe in everyone\u2019s potential.\u201d<\/p>

Nancy leans into trust, flexibility, and latitude in her management style.<\/p>

\u201cFrom the outset, I listened to clients, and that drove my business. I have the same approach with my team, and people respond to it. My employees are in school, and their activities outside of work are important, so I am flexible and adapt schedules accordingly. A happy employee is a winning proposition for me and my clients. Employees often figure out scheduling changes themselves, without me having to intervene. Since our doors opened, I have never had to deal with a staff shortage.\u201d<\/h5>
<\/div>

Nancy also regularly consults her team and gets them involved in certain decisions. \u201cThe team told me that it would be great to sell bubble tea. So I got team members involved in the research, decision-making process, and purchasing. We added it to the menu, and it\u2019s all their doing! Employees are really invested in the success of the business. I feel privileged; I am proud of my team.\u201d<\/p>

As for what comes next, Nancy wants to keep developing the roasting workshop and increase online sales, particularly by selling monthly subscriptions.<\/p>

\u201cI know I have an outstanding product; clients often tell me so. I want them to discover as many products as possible. I want people to know a good quality coffee when they taste one and choose products with their eyes open, respecting the environment and producer. That\u2019s my mission!\u201d<\/p>

<\/p>

\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022<\/h4>
<\/div>

Thanks to the engagement of invaluable partners: \u00c9conomie Qu\u00e9bec, through its agent Investissement Qu\u00e9bec, the Government of Canada, National Bank, the Business Development Bank of Canada (BDC), the Fonds de solidarit\u00e9 FTQ, and Fondaction, Evol has a large envelope to support, through conventional loans, businesses with inclusive, diversified ownership that generate positive social and environmental impacts in line with the UN\u2019s sustainable development goals (SDG).<\/em><\/p>

\u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022 \u2022<\/h4>
To find out more about Caf\u00e9 le Torr\u00e9facteur<\/h5>
Caf\u00e9LeTorr\u00e9facteur.com<\/a><\/div><\/div>

<\/p>","protected":false},"excerpt":{"rendered":"

When you walk through the door of Caf\u00e9 le Torr\u00e9facteur in L\u00e9vis, after you have breathed in the incredible aroma of coffee, what you notice next is the smiles. The smiles of clients, of course, but also of the team behind the counter. You can feel their enjoyment in being there, both from owner Nancy … 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